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Are You Really Engaging with your Audience on Social Media?

August 15, 2014 | Comments Off on Are You Really Engaging with your Audience on Social Media?

Business owners today know that social media can be a valuable tool…

Is Your Web Content Bringing in Leads? Do a Web Audit to Find Out

August 4, 2014 | Comments Off on Is Your Web Content Bringing in Leads? Do a Web Audit to Find Out

Let’s face it. Any task that includes the word “audit” sounds a little…

5 Fresh, Free Icon Sets to Use on Your Site

July 17, 2014 | Comments Off on 5 Fresh, Free Icon Sets to Use on Your Site

We are always urging our clients to update the content on their…

Top 5 Reasons to Blog to Drive Business Growth

July 9, 2014 | Comments Off on Top 5 Reasons to Blog to Drive Business Growth

Lots of businesses do it. Southwest Airlines, Stonyfield Farms and Disney Parks are just a few…

Can Clean Web Design Increase Conversions?

June 20, 2014 | Comments Off on Can Clean Web Design Increase Conversions?

Paired with content, we think so. The hottest trend in web design…

5 Rules of Grammar Never to Ignore on Your Website

April 4, 2014 | Comments Off on 5 Rules of Grammar Never to Ignore on Your Website

At one of our Friday evening happy hours in Spot Color’s living…

How Focused are You on Your Audience?

March 31, 2014 | Comments Off on How Focused are You on Your Audience?

Audience Development is a core, fundamental aspect of marketing today.  New clients…

5 Rules of Grammar You Can Ignore on Your Website

March 18, 2014 | Comments Off on 5 Rules of Grammar You Can Ignore on Your Website

Usually when I am writing for websites, or advising others in the…

The 9 W's: What Kind of Marketing Do I Need?

March 13, 2014 | Comments Off on The 9 W's: What Kind of Marketing Do I Need?

If we were in Oz it would be easy to find and…

3 Questions to Ask Yourself When Selecting Photography for Your Website

March 7, 2014 | Comments Off on 3 Questions to Ask Yourself When Selecting Photography for Your Website

Our clients often ask us about graphics and photos for their website.…