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Millennial's Role Continues to Grow in B2B Decisions

Millennials’ purchasing power will soon exceed every other generations, and they are spearheading the buyer’s role in the B2B commerce. These individuals check their mobile devices an average of 43 times a day. Videos, visuals, and mobile sharing increasingly dictate how they find new information. If you want to develop a relationship with these potential customers, invest in this type of content that search engines and millennials give higher quality scores. Companies with insufficient online presence will lose out on this demographic.

It has become increasingly important, no matter the business, to reach consumers on the web. Business-to-business (B2B) distributors and manufacturers have been the slowest adopters of modern day digital marketing, because many of them don’t believe it is important to their business.  

89% of B2B partnerships are found by using the internet to find acceptable suitors. If that isn’t a wake-up call, maybe this will be:

For nearly two-thirds of the buying process your potential customer hasn’t even reached out to you yet. This customer is forming opinions, learning technical specifications, and comparing their options based on your online accommodations, all before even speaking with you. 

While you may still think millennials aren’t making the business-to-business decisions yet, you’re mistaken. Nearly half of all research for these purchases are done by millennials. In 2012, 27% of the B2B research was done by this demographic. In 2014, that number rose to 46%.

This may be very surprising to you because it wasn’t always this way. The internet has made it incredibly easy for consumers to learn about products and solutions on their own. It’s now your job to influence that initial 57 percent of the sale that occurs mostly on the internet.

Reach Your Audience

Younger generations are now major influencer’s. If your company hasn’t optimized an online presence yet, it is time to develop it to reach them. Millennials are filling the workforce in B2B buyer roles, and will expect online accommodations. Your digital marketing campaign will either sink or save you in the oncoming years, so start on revitalizing your brand today!

-With these tips in mind you will go a long way to making your marketing efforts measure up and pay off. Need help getting your digital marketing efforts off the ground or improved? We specialize in working on marketing strategies specifically for your industry. Give us a call at 503-477-4355, or visit us online @ www.spotcolormarketing.com