Cranberry Sweets came to Spot Color Marketing with the plan to discontinue their print catalog and transition their remote clients to an online only experience. In order for this transition to go smoothly and to help increase sales, a new website was needed. The new site needed to have a much more modern design. The navigation was needing to be reorganized and better calls to action were implemented to drive sales. We used the existing logo and brand, but also added new graphics and custom illustration to make the site really stand out as the premier site for local, handmade fruit candies and chocolates.
The new site was built in Magento, which is a robust e-commerce system allowing for easy updates in-house as well as multiple purchases and separate deliveries. For example, a client on the Cranberry Sweets website is able to order 20+ boxes of candy, send them to 20 different addresses and pay for them all together in one order.
The site also allows for offline credit card purchasing. Employees can continue talking with the clients to fine tune the order and shipping as need, then enter the final amount into the current brick and mortar entry system. The new site saves data for all clients and includes all social media, such as FaceBook and Pinterest links. We also created a blog on the site. We also installed Google Analytics to track and monitor site traffic.
What made this site so unique and effective was the custom illustration our designer performed. The graphics capture the essence of the brand in light, lovely shapes and colors.
In addition to the site we will help develop an email marketing plan. We will set up an email marketing template to have a similar look and feel as the new site. The website will capture emails and enable customers to opt into a monthly or quarterly online newsletter.