Rotary District 5100 came to Spot Color with the need for a new website design that would accomplish a wide variety of functions, as well as a branding refresh. They had two primary objectives: The first was to combine their former District site with their marketing site, www.isrotary4you.org. By having the marketing site as their “outward-facing” page of the new website, they wanted to improve the odds that any potential Rotarians looking for information about Rotary would land on their website. The second objective was to clean up their old site, eliminate outdated information, add pertinent new content and refresh their look. To accomplish the first objective, Spot Color facilitated the purchasing of many iterations of the Rotary URLs and redirected them all to the new site.
Spot Color’s website design also included the functionality for members to login to the site to register for events, view chapter archives and board meeting minutes, and many other tasks for members only.
Another large portion of the site was the individual club pages. The District 5100 board wanted to present an umbrella website for the public, but also have the intimacy for existing members. Overall, we wanted to create a website that would be inviting, informational, useful and visually appealing.